Content marketing is increasingly becoming one of the most utilized forms of business communication. Both B2B and B2C industries are using it to broadcast and convey their messages to massive audiences around the world, and it’s safe to say that it’s one of the most effective and cost-effective forms of communication.
However, as a business, you want to be aware of the future, so you can prepare and get your business ahead of the market and out in front of your competitors.
One of the best ways, and quickly becoming one of the most popular, is by implementing a content silo into your business and your content marketing campaign. A content silo, you might be asking? Well, allow me to explain.
What is a Content Silo?
In short, a content silo is one of most tried and tested techniques for organising a massive amount of content in a way that benefits both the business, organisation and readers. Consider how much content your business has.
If you’re a rapidly expanding business, the chances are that you’ve got a lot of content and it’s easy to misplace it or have it become lost under the mountain of other content that you’re producing.
Imagine an old-fashioned library. When you went in to take out a book, you didn’t have to search shelf to shelf to find what you were looking for, you simply went to the section that your book was likely to be in and then searched for it in there.
This same organisational concept can be applied to the content on your website and used within your business. This helps your teams to accurately and precisely manage your content and your readers to quickly find what they’re looking for.
Creating a Content Silo
Okay, so a content silo sounds like a great idea, and it’s obvious that you want to set it up as soon as possible because the more content you have to organise, the longer it’s going to take.
“You can also use the concept of a content silo to actually enhance your content creation process. Creating it sooner rather than later is a great way to make your business run better and grow quickly” shares Kyle Bennett, a business writer for Paper Fellows.
So, how do you go about creating this silo?
Step One – Keywords
The first thing you’ll need to do is research all the keywords that your readers use to find your website and to find the content they are looking for. Not only will this help you create better pieces of content with better keyword placement, but it will also help you produce your content silo organisation areas in which you’ll use to classify your content.
Step Two – Writing Your Content
With your keywords in place and your silo sections created, you can start creating your content. Try to link different pieces of content together.
“At the end of your articles, you can design pages or areas known as ‘Related Articles’ which can pull content from the silo to show your users, keeping them on the website,” says Mark Walker, a content writer for Do My Assignment.
Useful Tools for Content Creation
When creating content for your silo, there are many tools available to you that you can use to stay productive and to be more efficient. Here are some to get you started.
- Easy Word Count: A free online tool for monitoring the word count of your content pieces.
- UK Writings: An online service that can teach you all about using grammar properly.
- State of Writing: An online blog is full of articles you can use to answer your writing-related questions.
- Boom Essays: As recommended by the Huffington Post in Write My Paper, this is an online writing community that can help guide you through the content writing process.
- Cite It In: A free online tool for adding citations, references and quotes to your content professionally.
- Essayroo: An online writing service that can help provide assistance when proofreading your content.
- Via Writing: An online blog that is full of guides to help you create, proofread and edit your content effectively.
Now that you’ve created content-silo ready content, it’s not up to you to start keeping on top of things. You’ll want to analyse your process to be sure that there’s no room for improvement, so the whole process runs smoothly and as accurately as possible.